由四川省经济和信息化厅、四川省商务厅、四川省经济合作局、四川省人民政府驻北京办事处主办,四川省商业投资集团承办的四川特色食品暨预制川菜(北京)宣传推广周在京举行。高金实业、长江福泰、谭八爷、胃酉缘等四川知名预制菜企业围绕预制川菜进京,与北京当地的渠道商现场签约。
预制川菜作为四川特色食品的代表之一,具有麻辣、鲜香、爽口等口感,在满足消费者对美食追求的同时,因其方便快捷的烹饪方式也不断走入广大百姓日常生活中。此次四川特色食品暨预制川菜(北京)宣传推广周的举办,旨在持续深化四川预制菜产业上下游企业、省内各地与北京相关餐饮企业、市场渠道方面加强合作,进一步推动预制川菜“北上”。在全国各大菜系中,川菜广受消费者喜爱。根据中国商业联合会2022年7月发布的《中国餐饮年度观察和大数据2022》显示,全国川菜门店数量居各地方菜系之首,占比31.3%,门店数量32万家。同时,食客对各地方菜系的菜品推荐上,川菜占比高达26.2%。而最近公布的《川菜产业高质量发展报告2023》则显示,截至2023年上半年,川菜门店数量已超过32万家,是名副其实的全国第一大菜系。预制菜作为一二三产业融合发展的新模式,近年来加速成为投资新热点、产业新赛道,“培育发展预制菜产业”也被写入今年中央一号文件。去年底今年初,四川省经济和信息化厅、商务厅、科技厅、农业农村厅、省市场监管局等5部门联合印发《支持预制菜产业高质量发展的若干措施》,出台10条举措支持预制菜产业高质量发展,加速推动川菜进一步向规模化、标准化、产业化转型升级。数据显示,2022年全省规上预制菜企业实现营业收入近700亿元,其中预制菜产品营业收入431亿元。
当前,我省预制菜产业集聚集约态势明显。成都、自贡、遂宁、眉山等市成为预制川菜发展的集聚区,温江区、东坡区、船山区等八区(县)入选2023预制菜产业基地百强榜单,数量全国第四。全省以预制菜为主导产业的加工园区达到32个。在“领头羊”方面,2022年全省预制菜领域营业收入超亿元的企业有119家,营业收入达507.7亿元。值得一提的是,预制川菜“大单品”正加速涌现。去年我省预制菜领域销售收入上亿元大单品35个,销售收入共计71亿元,其中,小酥肉超20亿元,午餐肉罐头超8亿元,腊香肠超3亿元,藤椒鸭超2亿元。梅菜扣肉、美好牛肉片、灯影牛肉等200种特色产品入选四川省预制菜重点产品目录。下一步,我省还将评选预制川菜的“天府精品榜”。
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